The full list of MTV’s VMAs 2011 nominations have come out, and I have not felt this disturbed by an unveiling since Christina Aguilera tried to pass the ‘Not Myself Tonight’ video as an actual music video. The feeling is shared by many, as the trending topic #vmanominationfailure is trending as I write this. The nominations have, in my humble opinion, solidified MTV’s VMAs as the most basic of award shows ever.
Let’s start with the good. Beyoncé received three nominations for ‘Run the World (girls)’ and the categories that the video was nominated in were appropriate (Best Cinematography, Best Choreography and Best Female Video). Britney Spears received two nominations for ‘Till the World Ends.’ Lady Gaga also received three nominations for both ‘Judas’ and ‘Born This Way’ (a song that everyone knows I particularly despise but won’t deny its success). Unfortunately, this is as far as the good goes.
Before I start on with what I think is wrong with these nominations, let me first say that the VMAs still stand for VIDEO MUSIC AWARDS (unless MTV decided to drop the acronym status of the VMAs as well, like they did for the acronym MTV when they stopped pretending like they still cared about music). Simply because a song is catchy or good does not mean it should automatically receive nominations if the video is fucking terrible.
First off, WHY did Adele receive so many nominations for the ‘Rolling in the Deep’ video? Yes, I am aware the song is good (and played out to death). Just so we’re clear though, THIS is the video:
It’s a fucking video of vibrating cups of water, a woman sporting one of the worst hairstyles I have ever laid eyes upon sitting down and what I imagine to be a samurai practicing alone in some dusty ass room. How is this much more worthy of video of the year than ‘Hold it Against Me’ (where Britney has a fight scene against herself and has some of the best dancing she’s done in a while) or Gaga’s ‘Judas’ (where she takes the biblical story and revamps the style without managing to push everyone’s buttons)? Maybe Adele can finally release a video for her alleged second single, ‘Set Fire to the Rain’ and lay her ass down on a dusty ass matress on the streets of Tottenham and belt the song while a trapeze artist practices his work on a nearby tree and a hot dog stand trembles down the block? She’ll be sure to win over MTV next year, too!
What has to be the most appalling abscence on this year’s nomination list is Rihanna. Rihanna released quite a few videos this year (Only Girl, What’s My Name, S&M, Who’s that Chick, California King Bed and Man Down), and a majority of them were huge hits. Why did she get ZERO nominations, then? How did this video not receive a nomination?
I’m not even a Rihanna stan and I can definitely say that her lack of nominations is a complete insult. The woman is a chart-topping powerhouse and goes through as many #1 Hot 100 spots as Adele does packs of cigarettes.
MTV, your basicity levels are off the fucking charts right now. If you wanna give us the expected by nominating Katy Perry and Adele for everything, then go ahead. Just know that your basic ass programming and decision-making skills haven’t been relevant for quite some time now, and from the looks of it, won’t be steering towards relevancy anytime soon.